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EnjoyPhoenix launches LÙA, its ethical perfume created in collaboration with Le Parfum Citoyen!

EnjoyPhoenix is ​​undoubtedly the number one French influencer: with more than 11 million subscribers across all social platforms, she is the number one French creator on YouTube and Instagram .

Followed by a loyal and caring community since her beginnings, she is an essential face of YouTube and one of the best-known personalities of the millennial generation . In her videos, she shares with her community her passion for lifestyle (fashion, beauty, cooking, travel) and her daily life.

To create her perfume, she chose to collaborate with Le Parfum Citoyen, our young Niçoise perfume house with whom she shares the same values: Made in France, the defense of French know-how, ethical consumption and the eco-friendly approach. responsible.

Together, we co-created a perfume in the image of the influencer: an airy, fresh and clean perfume, designed in a minimalist spirit, with a strong ethical commitment, particularly in its eco-design.

LÙA is the influencer's first perfume and its commitment already places it like a UFO in the perfumery sector .

Officially launched in a limited edition on May 5 at 3 p.m. , it is available for pre-order until midnight on May 14 for delivery at the end of June exclusively on our site here: https://www.leparfumcitoyen.fr/products/collab- enjoyphoenix

LÙA, a solar and luminous fragrance, ideal for sunny summer days

LÙA is a feminine fragrance that is airy, pure and celestial.

It diffuses a Citrus, Floral and Musky fragrance, which invites confidence, joy and escape with its addictive and sunny notes.

The bottle seduces with its beautiful pure lines and minimalist design.

The Eau de Parfum contains natural ingredients and asserts itself over time for an olfactory journey through layers harmoniously assembled like the petals of a flower:

  • Top Notes: Bergamot – Mandarin – Grapefruit;
  • Heart Notes: Freesia – Jasmine – Rose;
  • Base notes: Musk – Sandalwood – Ylang Ylang

Ethics placed at the heart of the creative process

LÙA embodies another vision of perfume. This project was designed as a whole to innovate and offer an ethical alternative in a market still anchored in its codes.

This luxury fragrance, offered at a fair price, is entirely handmade, in an artisanal manner , in our historic workshop in the Grasse region. 4 generations of Perfumers have thus been able to perpetuate exceptional know-how and an eco-responsible philosophy, respectful of people and the planet.

Far from grand speeches, this commitment translates into very concrete actions:

  • Short circuit manufacturing : suppliers are exclusively local; they are all located in the South-East of France in order to reduce the carbon footprint as much as possible;
  • Packaging made from 100% recycled paper , which is a unique commitment on the market;
  • Zero use of spacers: to reduce paper consumption;
  • Recyclable materials ;
  • Clean formulation : contains natural* and 100% Vegan ingredients;
  • Anti-waste : the pre-order system makes it possible to produce at the customer's request in order to avoid overstocking and its environmental impact.

*Mandarin, Bergamot, Jasmine, Rose, Sandalwood, Ylang Ylang.

Seduced and intrigued by this collaboration? Go get your copy of LÙA in Limited Edition, the perfume is available for pre-order until midnight May 14th exclusively on our site here :